I grew up and went to school in Gujarat where an enduring story from my civics textbooks was that of Amul. Now institutionalized in our societal memory through its superb ads, the movie Manthan, and the legendary Verghese Kurien, it is amazing that the story still has legs.
Harish Damodaran, author of the must-read “India’s New Capitalists,” has published an insightful op-ed on the continued relevance of Amul showing us how enduring great ideas can be.
